In a group of 6, we had to create a store concept for Pepe Jeans.

This brand requires a rejuvenation to make them "Instagram-able".

To attract the youth we were inspired by the artistic movement Memphis come back in fashion on Instagram to create a universe appropriate to the shop. As you can see on the mockup, the extruded geometrical colored forms create the space and the furniture. Numerous interactive systems were designed to liven up the shop and modernize the brand.